A few examples of content work tied to leads, customers, buyer reach, and pipeline.
01Co-Active Training InstituteProfessional coach training · Education
Organic campaign generated 61 leads and 6 customers
Conversion report
The result
61 leads
and 6 new customers
A 400% increase in organic LinkedIn impressions at an 8% click-through rate, 61 course-guide leads, and 6 customers with no sales involvement.
What I did
Led content strategy across organic, social, and lifecycle
Led the five-person creative team on the launch
Performance update from the teamThe launch post
02Co-Active Training InstituteProfessional coach training · Education
Organic LinkedIn post moved a prospect from first touch to customer in 8 days
The buyer's journey
The result
8 days
from first touch to customer
The post generated a lead within 24 hours and converted that prospect to a paid customer eight days later: LinkedIn post → toolkit download → contact form → 12-minute sales call → paid enrollment.
What I did
Wrote a values-led post promoting a free toolkit
Built the hook around a decision every coach faces
The post
03Founder, B StaffingStaffing services · Nonprofit & education recruitment
One ghostwritten LinkedIn post generated 17 qualified sales opportunities
Agency feedback
The result
17
qualified sales opportunities
40K+ impressions and 17 qualified sales opportunities from a single post.
What I did
Ghostwrote a story-driven post
Opened with a line nobody could scroll past
The post
04Chief Product & Technology OfficerB2B SaaS · AI agent management
More than doubled the share of target buyers viewing an executive's content
Dashboard: that post at 37,226 impressions
The result
1 in 8
viewers matched the target-buyer profile
Within one month, the share of viewers matching his target buyer rose from 1 in 19 to 1 in 8, with 8 qualified buyers engaging in September.
What I did
Own his twice-weekly LinkedIn program
Built posts around real decisions with real consequences
Dashboard: his top post for buyer impressionsThat post: “I’m the CPTO of…” (name redacted)
05Founder, contract electrical staffingB2B staffing services · Electrical construction
Reached ideal buyers at 9.4% vs. a 0.5% benchmark
Audience analysis
The result
9.4%
ideal-buyer reach vs. 0.5% benchmark
17 of 181 reactors were confirmed ideal buyers — nearly 19x the industry benchmark.
What I did
Wrote in the voice of the trade
Focused posts on how the best electricians learn on site
The top post
06SimpleSide AIB2B staffing · GTM & outbound
Content and outreach won 12–15 net new client agreements
The post
The result
12–15
net new client agreements
12–15 net new client agreements and a full pipeline in one of the hardest staffing verticals.
What I did
Built an audience at target accounts with video content
Nurtured with value, then converted through outreach
07Co-Active Training InstituteProfessional coach training · Education
High-performing hooks and social content
Team Slack: “This post was a hit!”
The result
127 reactions
and 15 reposts on one post
A rewritten hook lifted one post to 127 reactions, 15 reposts, and an 896% jump in organic clicks that day.
